Yggdrasil Officially Breaks into the UKPublished December 25, 2015 by Lee R
This puts the finishing touch on a true breakthrough year for the rising iGaming star.
Yggdrasil is cleared to operate about the UK.
Initially announced Tuesday, the breakthrough is the result of the UK Gambling Commissions awarding of necessary licencure to Yggdrasil Gaming to offer its proprietary gaming platform and games to British residents on the spurs of a highly productive year for Yggdrasil that can be characterized as nothing less than game-changing.
Operating out of offices in Poland and Malta, Yggdrasil has managed to sign a collection of the leading online operators in Europe with while rapidly expanding its games catalogue with excellent performance results with those partner operators.
Yggdrasil CEO Fredrik Elmqvist called the approval “hugely exciting” for the next phase of the company´s development, adding that “the UK is a very important market and thanks to the way our games are performing, we’ve already received six signed clients and a great deal of interest.”
With its games firmly entrenched in popular online casinos such as Mr Green Casino, Casino Extra and Casino Estrella, Yggdrasil is relying on slots to drive growth. Elmqvist forecasts the UK slots market developing in a manner similar to the Nordic markets over the past seven years: “Quality and mobile will drive the UK slots market forward and we’re looking forward to being an active part of that.”
Yggdrasil`s Head of Legal and Compliance Mario Petraglia added that the company has already certified its games and platform consistent to UK remote technical standards, expressing appreciation for UKGC efforts to balance “the need to protect players with the latest technological developments and an industry striving for innovation.”
Petraglia reaffirmed his company´s commitment to complying with UKGC, viewing the two organizations as partners sharing the mutual goal of “offering exciting and safe entertainment to British players.”
Rising Star Joins UK
As the reigning award-holder from this year´s prestigious EGR B2B Awards in May, Yggdrasil is a true iGaming rising star which is bringing a considerable portfolio to the UK market, including casino games such as Chibeasties, Cyrus the Virus, Cazino Zeppelin, and progressive jackpot Joker Millions.
The newest entry into the UK market promises an interesting year of expansion for both the UK market and Yggdrasil in 2016.