ZingBrain AI's latest update includes new analytics, a game promotion tool, and improved tracking for personalized gaming recommendations.
ZingBrain AI has released a significant update to its iGaming platform, introducing new features like a game promotion tool, comprehensive analytics, and enhanced back-office tracking. These updates aim to improve personalized player experiences and boost operator performance.
In its latest update, ZingBrain AI has expanded its platform with a focus on analytics and tracking capabilities. The AI-powered engine, known for driving personalized gaming recommendations, now offers detailed A/B testing and performance analysis for operator brands. These features track vital metrics, player behavior patterns, and the popularity of specific games, giving operators valuable insights into how their players engage with different titles.
The update also includes complete integration tracking across all steps and credentials, ensuring operators have real-time system performance visibility. All aspects of this enhanced tracking can be managed through a streamlined back-office system, giving operators greater control over their platforms.
A standout addition in this update is the new game promotion tool, which includes the innovative 'Smart Push' feature. This tool allows operators to manage and promote a targeted set of games directly to players, creating personalized game offerings that enhance user engagement.
The game promotion tool's flexibility enables operators to design customized campaigns, leveraging ZingBrain AI's data-driven insights to push games that resonate most with their audiences. This personalized approach is designed to improve retention and increase GGR (Gross Gaming Revenue), giving operators a significant competitive edge.
According to Oleg Smolerov, Chief Product Officer at ZingBrain AI, the latest updates were developed in response to feedback from their partners. "With more operators now relying on ZingBrain AI to boost their GGR via personalized recommendations, we have a significant data set with which to drive further improvements," Smolerov said. The company plans to share more insights on these improvements during the SBC Summit in Lisbon later this month.
ZingBrain AI's focus on continuous improvement is driven by its vast dataset, which includes over 15 billion transactions from 3.5 million users. This wealth of information allows the platform to refine its recommendation engine further, ensuring that operators can offer personalization comparable to tech giants like Netflix and Spotify.
ZingBrain AI is an AI-powered engine designed explicitly for the iGaming industry. Its goal is to help operators better personalize and optimize player experiences while analyzing performance to boost key performance indicators. With machine learning at its core, the platform has already analyzed billions of transactions, offering valuable insights that drive engagement and revenue growth.
ZingBrain AI's latest update provides iGaming operators with enhanced tools to drive player engagement and retention through advanced analytics, seamless tracking, and tailored game promotion strategies. As the platform continues to evolve, operators can expect even more innovation aimed at delivering personalized gaming experiences at scale.
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