Entain Casino Software and Games Provider Overview: Your Guide To 2026 Entain Online Casinos

Overview

Entain is one of the largest sports betting and casino operators in the world. Formally known as GVC Holdings and bwin.party, it has a massive portfolio of brands in countries from all over the world. The group is licensed in more than two dozen countries, including the United States. It has offices on five different continents and employs in excess of 24,000 people. Since 2020, it was rebranded as Entain and continues its ambitious plan of being the most important gaming and sports betting entertainment group.

Entain Sports Betting Brands

Bwin, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and Sportingbet are some of the oldest and most respected bookmakers in the world. Gamebookers is a shining example of a sports betting site that has successfully passed the test of time. It was one of the first bookies to provide punters with quality online betting services. Entain also runs a successful betting exchange, with Betdaq being the second largest in the world. It offers some of the biggest odds in the industry and an original betting format.

The list of bookmakers also includes operators that focus heavily on residents of certain countries or areas. Betboo is a gambling group catering to South American punters, while Eurobet is aimed primarily at the Italian market. Ladbrokes is another shining example of gambling operator targeting players from individual countries. It has divisions in Austria, Belgium and the Netherlands, all licensed with the national regulators, therefore providing a secure and legal sports betting environment.

Entain Gambling in the United States

The group was among the first to return to the US as soon as the legal context allowed for it. The company enjoys an excellent reputation internationally, which facilitated access to the American shores. It runs a joint venture with the famous MGM resorts and together provide US residents with legal sports betting and casino gaming options. They also shook hands with leading providers of software and technology for race books, such as the Stadium Technology Group.

The partnership with BetMGM has paved the way to Entain’s expansion to several other states. New Jersey, West Virginia, Nevada, Indiana, Michigan, Mississippi and Colorado are the states where the international gambling group can now promote its products. In Atlantic City, Borgata is the premier hotel and casino, operated and owned by the MGM group and now powered by Entain software. Partypoker and PartyCasino have been for years the flagship gambling operators for the group and their services are now accessible to US gaming enthusiasts.

Entain Casino and Gaming Brands

The casino and gaming division continues to expand after decades of steady growth. Today, the many gaming brands in their portfolio include names such as CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. One of the particularities of Entain is that it owns proprietary technology that spans across all its product verticals. In addition to that, it works with leading software developers to provide players with access to a comprehensive portfolio of diverse titles.

Entain moved past traditional sports betting and casino games to offer market financial derivatives such as spread betting through InterTrader. Bingo fans can try the Cheeky Bingo games, as well as those supplied by Foxy Bingo and Gala. Other respectable gaming brands in their portfolio are Casino Las Vegas, Casino King, Optibet, NinjaCasino and Laimz. Entain also provides B2B services to Danske Spil, PMU and AGT, which are some of the leading gaming operators.