Maltese company Rootz has created a full-service iGaming platform with a view to supporting online casino brands with software and other services.

Software developer Rootz was established in 2017 with the aim of becoming an iGaming platform developer and aggregator. Operating out of the Maltese town of Birkirkara, Rootz has opened its first iGaming website in the form of Wildz Casino.

Licensing & Software

In May 2019, Rootz was able to secure a jurisdictional operating license from the Malta Gaming Authority. Shortly after, plans were underway for Rootz to obtain a second Remote gaming license from the Swedish jurisdiction.

Rootz has shown ambition in curating an aggregated gaming library that numbers in excess of 500 titles. All kinds of software developers have contributed content to the Rootz platform, including Evolution Gaming, Microgaming, NetEnt, Play’n GO, Push Gaming, Quickspin, Red Tiger, Thunderkick, and Yggdrasil.

Security & Payments

The Rootz platform prioritises security by using a know your customer (KYC) feature that enables automated validation and has the ability to upload documents directly. Security is further bolstered by encryption and fraud protection.

A payment Interface has been engineered to accept deposits made by credit cards, eWallets, and bank transfers. Roots can also provide 24/7 customer service in English, Finnish, German, and Swedish, with VIP account managers available for high rollers.

Support & Rewards

An automated CRM has been implemented to handle customer communications, enable segmentation, and anticipate player behaviour. Data analysis is then on hand to provide real-time reporting and help customise a game-space based on user information.

Rootz also runs a bonus and reward system that encourages players for showing loyalty. In turn, incentives are delivered to ensure customer retention rates are boosted. The entire system is determined by wagering and on-going gameplay.

Rootz Online Casinos

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