Luno Launches Crypto Price Prediction Markets

There is little doubt that crypto prediction markets are beginning to reshape the online betting sector in the same way that live dealer games impacted the online casino market.

Sports betting was considered a slow-burn product when compared to RNG casino games, with bettors having to wait till the end of a match for single-slip bets or the end of a tournament to see if their acca had legs.

Prediction betting created a whole new vertical focused on fast turnaround, vastly enhanced betting options, and the chance to stake a wager on anything from your favourite sports team to the box office success of a new movie release to the price of Bitcoin by the end of the hour.

Luno Opens Its Doors to Prediction Betting

When you first hear that the global crypto exchange Luno has launched a prediction betting product, it doesn’t ring true.

Why would a company that has touted its vision of a safe, sustainable, and globally accessible crypto-first financial future suddenly be willing to offer its clients a chance to bet on sports, movies, politics, and more?

The reality is far less concerning when you realise how the company has approached a rather sensitive topic.

After all, its clients are self-aware adults, and some already use cryptocurrency at online casinos and sportsbooks. It makes sense that there would also be interest in crypto-based prediction markets.

The real question for Luno was not if they should enter the prediction betting space, but how to meet this demand intelligently.

Finding the Right Partner Was Key

Rather than partner with companies known for pushing hard into the gambling space, like Kalshi or Polymarket, Luno chose to partner with Limitless.

Limitless is a peer-to-peer, decentralised exchange operating on the blockchain, which offers a safe and secure prediction market platform without requiring access to user information.

In addition to offering the customer protection Luno expected, the platform in turn covers a wide variety of markets such as sports, finance, politics, social media trends, esports competitions, and cryptocurrency prices.

Luno Chose To Stay in Its Lane

In order to both maintain its integrity as a trusted crypto hot wallet and exchange, Luno made the smart choice to limit the prediction market offering to crypto price predictions.

By excluding all of the other available markets, they could meet the user demand for betting action while keeping the new product closely aligned with the focus of the company.

Now, when Luno customers open the app, the integrated price predictions make up a natural part of the cryptocurrency pricing ecosystem they are familiar with.

It also allows users to stay within the app to research the history of various tokens, which they can use to help inform their predictions.

Key Features of Luno Prediction Markets:

When choosing to bet on the upcoming price of Bitcoin or any other crypto, always keep these pointers in mind:

• Top Tokens: Predict the price of Bitcoin (BTC), Ethereum (ETH), Solana (SOL), Dogecoin (DOGE), and XRP.
• Short-Term Markets: Choose whether you think the price will finish above or below a set level over the next hour or day.
• USDC Payouts: If you're right, your winnings are paid in USDC directly to your Luno account.
• Risk vs Reward: Get it right and you win. Get it wrong, and you lose the amount you staked.

All that is left is for you to choose your market, lock in your prediction of Buy Above or Buy Below, and then wait to see if you correctly guessed the outcome.

Prediction Markets vs Price Predict Game:

Given the similarity in names, there has been some early confusion between the Price Predict game offered by Luno and these new Price Prediction Markets.

Here is a quick look at how they compare:

Simply put, Prediction Markets are the grown-up version of Price Predict. The idea is similar, but this time you're gambling your own money with every prediction.

It takes just a few taps to place a prediction, delivers fast results, and gives crypto users a new way to put their market instincts to the test.