A long-time favourite board game goes through significant updates to break a revenue record in only seven months! Game developers Hasbro and Scopley brought a family board game to life with their new mobile game on the GO.
The hottest entertainment piece for boardgame lovers is the brand-new Monopoly GO game that enthusiasts will love. This is a new and modern take on a 90-year-old family favourite. Monopoly Go has reached millions of players worldwide to enjoy a classic board game digitally and on the go.
The mobile game blew out of proportion, reaching $1 billion in only seven months of operating! This phenomenal result means the Hasbro-themed dice game holds the record for the fastest mobile game to achieve $1 billion worldwide.
For those living under a rock or still have an ancient flip-up phone, Monopoly Go is the newest mobile game for any gaming enthusiast. Let's look at an overview of how the game works and why it is so popular.
After downloading the app and creating a profile, players roll the dice and move across the board to collect money and build structures. The player uses dice rolls to move and can collect these by achieving daily goals and following them on social media like Instagram to access daily giveaways.
Like casino Dice games on online gambling platforms, the player's actions are predicted by the rolled dice, adding it to the category of Game of Chance. There are several elements to this game, one being the game of Dice and collecting money, and the other is a game of social mechanics. Players can invite friends, compete in a community chest, and attack friends to climb the ranks!
Just like players save money, they can use that to create buildings; this advances players to the meta-game where they can own virtual buildings, buy houses and ask for rent. The game is much more intricate than the age-old board game and just as fun if even more!
Monopoly Go!, owned by Hasbro, partnered with Scopley to create an engaging, single-player game on the go! Players can get the most out of this mobile game by following them on social media like Instagram to access free daily Dice Drops and inviting friends through Facebook.
The mobile game has fun and unique ways to ensure players continue to play and enjoy different aspects of the game. The built-in store awards players three free games daily, Monopoly Dollars, event access, free dice, and free stickers.
Another way to continue the fun is by collecting stickers, completing a collection and receiving extra free dice to hop, hop, hop around the board. Players should save their money to buy property and build structures; this allows players to interact with friends by charging them rent or attacking their boards. The colour wheel swings by every now and then, giving access to sub-events to create more boards, build more hotels, and then double the chances to receive fantastic prizes when the colour wheel comes around again.
A game that made such a big impression in only a few months is worth interrogating. According to game stats from Scopely, the partner creator of this fun-filled mobile game, Monopoly Go! has been downloaded more than 100 million times since its launch in April 2023. Since its launch, the game has been collecting more than $200 Million in revenue each month from 120 countries, leading to its whopping $1 Billion by November 2023.
Hasbro CEO Chris Cocks is proud of the game's achievements and said this in a recent press release:
"In partnership with us, Scopely created a super fun and engaging game that is breaking records in a highly competitive market — it's one of the only mobile titles in history to earn $1 billion in under a year,"
Since the launch, players have achieved the following:
Pokemon Go! Launched in 2016 and was the most popular game operated on a unique geographical and online platform, this game defined playing on the go. Since 2016, the game has slowly increased revenues yearly and peaked in 2020, but the lockdown caused a major dip. Pokemon Go! only reached $550 million in its first year and came close to $1 Billion in 2020, earning a fantastic $909.1 million.
Pokemon GO! players create a unique Trainer which acts as their avatar. Using your phone's GPS, your neighborhood is shown in-game, and you can walk around catching Pokemon and battling at gyms in real time.
Surprisingly, while the Monopoly Go developer game used the same naming convention as the Pokemon release, it is an entirely different type of game focusing on dice rolling and offering none of the augmented reality features that drove the former's popularity.
Despite what one might consider feature shortcomings, it has been more successful than its creature-hunting counterpart by leveraging its nostalgic power into a $7 billion payday in its first seven months online. Effectively making more money in its launch year than its pocket-monster rival has in any year since its launch.
Monopoly brought families together - and caused some fights - but mostly created a space where many people could enjoy an interactive, long-lasting game and make money, whether real or not. Monopoly has since released many editions with different themes and ways to pay, like with Monopoly Dollars or card machines.
Gambling enthusiasts have also enjoyed the board game for years, thanks to various instant slots based on the IP. However, one of the most popular casino games online is Monopoly Live by Evolution Gaming, an exciting live dealer game where punters win real money while traversing a 3D game board! The live casino game is accessible on reputable platforms and enables players to interact with live dealers and potentially other players, too!
This exciting live casino game is available from anywhere as Monopoly Live is fully compatible with all devices, just like Monopoly Go! Players can win a whopping 10,000 times their bet and take a trip down memory lane while enjoying a technology-forward spin on an old-time favorite.
Monopoly GO! and Monopoly Live proves that we will stick with what we know and always return to our routes. The Monopoly board game features are uniquely integrated into both these online games. How amazing is it that we can still enjoy a 90-year-old game with just a few updates along the way?
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