Playson is expanding its footprint with a strategic alliance in the increasingly lucrative Swiss gaming market through a new partnership with Pasino, the online arm of Casino Du Lac Meyrin SA. This move underlines Playson's growing reputation within Switzerland, boasting collaborations with seven of the nation's top 10 online operators.
Strengthening Playson's Game Portfolio in Switzerland
The agreement sees Pasino integrating Playson's extensive selection of slot games into their online platform. Among the titles are recent releases from Playson's popular Hold and Win series, such as "Crown and Diamonds," "Wolf Land," and "3 Pots Riches."
About Pasino and Its Market Reach
Established in 2019, Pasino.ch has carved a significant market share in the Swiss gaming sector. As an online Casino Du Lac Meyrin SA brand, it's a member of the Groupe Partouche, which has a massive presence across Europe and North Africa. The brand holds substantial weight in the industry with land-based casinos in multiple countries, including France, Switzerland, Belgium, and Tunisia.
Quotes from Executives
Sales Director at Playson, Blanka Homor, expressed her excitement about the alliance, stating, "To now be live with seven of the top 10 operators within Switzerland is a testament to how Playson's content resonates with local players and sparks engagement." She further emphasized how Pasino's customer base would now have access to Playson's growing portfolio, which already enjoys popularity in the country.
Rupert Ecker, Managing Director at Pasino, shared Homor's enthusiasm, declaring, "Playson's portfolio of engaging titles have always proved a hit with Swiss players, and we are delighted to exhibit them at Pasino." He added that Pasino always aims to collaborate with the best providers, and "Playson fits that category with its enchanting catalogue of titles."
What This Means for Playson
This partnership strategically benefits Playson, aiding its ongoing quest to dominate the Swiss market. As the company continues to reach ambitious targets in 2023, this alliance amplifies its capacity to expand its audience in Switzerland.
Playson is an emerging force in the digital entertainment sector, active in 22 regulated markets with over 140 global partners. The firm provides a wide range of online casino games developed with engaging mathematics and wrapped in eye-catching aesthetics. With various licenses from recognized bodies like the UKGC, ONJN, HGC, and AGCO and a recognition notice from MGA, Playson is well-poised to fulfill its mission of providing entertainment and satisfaction worldwide.
The agreement between Playson and Pasino underscores both companies' commitment to offering high-quality gaming experiences, benefiting them and the ever-expanding Swiss gaming market.