William Hill Eyes Major Expansion After PAPSA Overturned

Published August 16, 2018 by Sol FH

William Hill Eyes Major Expansion After PAPSA Overturned

The famed UK sports betting platform to expand services and offering in the US following PAPSA decision.

The news that PAPSA was overturned was like music to the ears of online betting providers. One such is leading UK online bookmakers, William Hill. The mega-brand, which has already been active in the US, is now planning to expand its sports betting risk management services, and, it's award-winning technology to casinos throughout the US. This move, subject to regulatory approvals, will undoubtedly help grow the US industry and that of William Hill with the US being of the biggest markets in the world.

An Outdated  Law Removed

PAPSA, the Professional and Amateur Sports Protection Act was a law that, among other things, prohibited the provision of sports betting operators, and betting on professional and amateur sports in the United States. The Supreme Court deemed PAPSA unconstitutional as it commandeers its legislators, forbidding them from sports betting repeal. The Department of Justice and the NCAA were the two primary opponents of PAPSA being overturned, but the State of New Jersey was the force that we can thank for its repeal.

Now, with online and brick & mortar sports betting set to take-off in the US, numerous states are eyeing big brands like William Hill to come in and take the longtime taboo industry into the future. William Hill was already present in the US in Nevada, New Jersey, Iowa, and Delaware is now planning to move into an additional 14 states.

William Hill CEO Philip Bowcock related, "We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be the market leader in Mississippi with these 11 casino agreements. The team continues to engage in discussions that cover a further 14 states and they are doing a tremendous job.”

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