Pragmatic Play has expanded its sportsbook platform to include more than 100,000 greyhound races a year, coming from over 80 tracks worldwide, significantly increasing the appeal of its latest product.
Pragmatic Play, one of the leading game suppliers in the iGaming space, has expanded its sportsbook product with greyhound racing. Moving forward, the betting platform will feature more than 100,000 yearly races from 80+ global racetracks.
Better known for its rich selection of online casino products, Pragmatic Play launched its sportsbook platform in late 2023. It was originally available only in Spain, but soon after, the company rolled out its new Pragmatic Play Sports brand in a number of key markets.
A Significant Expansion
Greyhound racing is one of the world's most mature betting markets that enjoys particular popularity in the United Kingdom. As such, this expansion represents a very important addition to the platform that will make it even more attractive to the operators.
The Pragmatic Play Sports platform offers a full range of services, customizable design, and access to official live data. When it comes to greyhound racing, in addition to the ability to bet on a wide range of races, players will also have access to detailed racecards, featuring information about each dog's performance over the past six races. This is very valuable data that more experienced bettors will certainly appreciate.
Serious Commitment to the Product
Although Pragmatic Play built its reputation as a developer of online casino slots and RNG games, the company has demonstrated its ability to pivot and keep up with the trends, launching other products such as its extensive live dealer studio.
The company has very serious plans for Pragmatic Play Sports, and it is dedicated to growing and expanding the platform to make it a top choice for players and operators alike. Commenting on the latest expansion, Gareth Crook, the company's SVP of Sports, said the following:
Greyhound racing is a key market for sports betting operators in the UK and beyond, so we are delighted to announce its addition to the Pragmatic Play Sports stable. Following the launch of horse racing and football player markets towards the end of last year, greyhound racing leads an exciting lineup of new products and services coming in 2025.
The company is off to a strong start in 2025, demonstrating the willingness to do what it takes to stay competitive and deliver products capable of creating top-tier player experiences. While Pragmatic Play's presence in the sports betting niche may be relatively fresh, the team working behind the scenes is certainly not new to this market, and, as is evident from the latest expansions, it has its finger on the pulse when it comes to what customers want to see.
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