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Betway Launches New TV Campaign For Football App

Betway has unveiled a brand new TV advertising campaign that will run during the early weeks of the 2015/16 Premier League season. Entitled Bring the Game to Life, the campaign highlights how Betway’s football betting app is designed to bring fans closer to the action they cherish. Bring the Game to Life Football fans from throughout the UK and Ireland will see Betway’s TV adverts broadcast during most major competitions. The adverts will screen during all of Sky Sports’ domestic league and cup games, in addition to ITV’s Champions League highlights and England games. Each of the adverts will last between 30 and 40 seconds. Betway’s campaign features adverts that depict a recurring theme of transforming everyday occurrences from football fans’ daily lives into thrilling moments encountered during football matches. The intention is to draw attention to the large selection of betting markets that are available in football matches from all over the world. Ready to Support In-play Betting In-play betting markets represented a major focus of the adverts, with Betway eager for players to know about their range of options. Betting in-play is now one of the most popular channels in online gambling, driven by the fact that football fans have the power to take advantage of unexpected outcomes happening in games. To give fans a superior in-play offering, it is vital that sports betting operators are able to provide a reliable mobile experience that is easy to control. Betway is eager to convey that its mobile sports betting app is able to meet the requirements of in-play fans. Betway marketing director Anthony Werkman supported the campaign launch by explaining the gambling operator’s success in connecting with fans to deliver a superior football betting experience. And outside of the app, Betway has also launched a new blog, dubbed the Insider, which will give fans additional information to support their betting decisions.

Barcelona Faces Athletic Bilbao for the Third Time in One Week

Barcelona won the European Super Cup at the end of a breathtaking game, but they failed miserably in the attempt to win another trophy. It was Athletic Bilbao that blocked their way and after an emphatic victory at home, the Basques managed to stop the reigning champions in their tracks at Nou Camp. The two teams meet once again this week and Barcelona will be aiming for a crushing victory on the road. Offensive Trident Incomplete Without Neymar Neymar’s absence didn’t go unnoticed in the double legged Spanish Super Cup, as Barcelona only managed to score once. Messi and Suarez are formidable strikers, but they appeared to be toothless against an intelligent Basque midfield and a solid backline. With the Brazilian still mending his injuries, Barcelona will have to rely on the same starting formation and hope for better results. What they need is a change of attitude, as the entire team seemed complacent in the first half of both fixtures. They can no longer expect Athletic Bilbao to simply crumble under pressure and need to double their efforts offensively. All Eyes on Aduriz Arguably the best player of the Spanish Super Cup was Aduriz, a 34 years old veteran who scored four goals against Barcelona in less than one week. He will spearhead the offensive once again, especially now that Kike Sola saw a red card a few minutes after jumping into the fray. Athletic Bilbao extracted an astonishing amount from an aging team but their luck is expected to run out over the weekend. Barcelona will be motivated to start a new Primera Division season with a victory, while avenging the recent results. Despite their failure to defeat Athletic Bilbao this August, bookies are confident in their ability to prevail on the road and bet365 sports offers odds of 4/9 on their victory.

Releasing Today: NetEnt's Dazzle Me

Today is the release of NetEnt’s latest video slot, Dazzle Me, available for play at Noxwin Casino, Guts Casino and Tivoli Casino. Dazzle me is a five-reel slot with 76 bet lines - which, as regular slot players know, is not a common number. Dazzle Me arrives at 76 bet lines through a unique reel set-up: there are only three symbols on the first two reels, four symbols on the third and fourth reels, and five symbols on the fifth wheel.  Dazzle Me lives up to its name with a screen full of dazzling gems, shiny reels and winning opportunities. The game itself is reminiscent of the Bejeweled and Starburst slots, but Dazzle Me includes special features that set it apart, such as Dazzling Wild Reels, Free Spins and Linked Reels. Special Features Dazzle Me’s Wilds are definitely an alluring feature of the game, especially because Wilds can cover entire reels. Dazzle Me also boasts a Free Spins feature that becomes activated when three or more Free Spins symbols appear anywhere on the reels in the main game. When four Scatter symbols appear on the reels, players get 12 Free Spins. When the Free Spins feature is combined with the Linked Reels feature, players will really be in for a treat. Linked Reels is a feature that is only available during the Free Spins mode; when the reels become linked, more winning combinations are available for players. Where Can You Play? Dazzle Me will not be available at all NetEnt casinos right away, so players who are keen to experience it should visit the three NetEnt sites it will be available: Noxwin Casino, Guts Casino and Tivoli Casino. To see a preview of the game, check out Dazzle Me’s video on NetEnt’s official YouTube channel. New NetEnt Games NetEnt produces a new video slot every month, and each slot game is developed by talented professionals who thrive on innovation and excellence.   

Is Esports the Next Big Thing for Online Gambling?

Genuine gamblers will bet on any event and have no problem in wagering on competitions that are not technically linked to sports. Until recently, bookmakers have focused exclusively on the flagship competitions, popular sports and leagues. bet365 Sports went a step further and covered more obscure sports as well and it is now ready to move forward with a section dedicated to Esports gambling. A few years ago the idea of wagering on video games looked like a bridge too far and few people were willing to bet monopoly money on these competitions. Things have changed radically and games such as Starcraft and its sequel, League of Legends or DOTA rival the popularity of football in many countries. Asian players were the ones who drove the industry forward, but as Europeans and North Americans spend more time and resources honing their skills, Esports Gambling can become the next big thing. Esports Grow into a Billion-Dollar Industry For more than a decade Koreans have hailed the best Starcraft players as celebrities and players from this country have dominated international competitions. League of Legends or DOTA tournaments currently draw larger crown than some of the biggest sports events, such as the World Series or the NHL and NBA finals. ESPN is broadcasting live these events and winners walk away with millions of dollars. Even US universities are paying attention to this phenomenon and some are offering scholarships to gifted players. Entrepreneurs and people who can afford to invest millions of dollars, such as Mark Cuban, have taken notice of the rising popularity of Esports. While this is not yet a fully fledged industry, it has the potential of growing out of proportions and under the right circumstances it could one day rival fantasy sports. Those who jumped on the bandwagon early on are now reaping the benefits and it is not far-fetched to expect a similar outcome for Esports. The market is still expanding and it has plenty of room to grow. Optimistic Forecast for Esports Gambling It is no coincidence that bookmakers such as Bet365 Sports have embraced Esports Gambling, as the number of those betting on video games is still rising. The best case scenario is for these fans to be more numerous than those watching NFL games as soon as 2017. For the time being, it is more difficult to predict the winner in a video game competition being it Starcraft, League of Legends or DOTA. Those who also play the games have a better understanding of what happens when watching the games live. They have a certain advantage over non-players when betting in real-time, as a single in-game mistake can trigger major and even irreversible consequences. Obviously, they are more likely to extract profits and shouldn’t have a problem in finding value in the odds offered by bookmakers. The only shortcoming is that many of those who actually play video games and know a great deal about them are not of legal age, therefore they can’t place bets legally in most countries.

Big Premier League Clash: Arsenal vs. Liverpool

Now that Arsenal has their first win of the 2015/16 Premier League Regular Season, they must now show that they are unbeatable at home. That was not the case after Matchday 1 when West Ham United decided to come into the Emirates and had their way with Arsene Wenger's squad, leaving them with a tough 0-2 loss to start the year. Liverpool has only been able to beat Arsenal once in their last fifteen away games, but after starting the season with two solid wins and not conceding a single goal, Brendan Rodgers is confident they can do it for the second time tonight. Injury Report There are luckily not too many injuries to talk about except for the gap that Mathieu Flamini the French midfielder has left with an ankle issue. Danny Welbeck is not going to be back anytime soon, as he is still a number of weeks out of beginning training again. The Reds will most-likely be without their captain Jordan Henderson, whom left the game against Bournemouth with an obvious foot injury. Liverpool will also have Emre Can back to fill any midfield holes and Rodgers should be eager to get him back in the game. Punter Insider It is not that Arsenal is not controlling the pitch, they have a league-high 40 shots on target just after two matches but have only converted on 3% of them. Be sure that they will get their groove back. They also have the player, Mesut Ozil, with the highest number of chances to score of any other player in the Premier League at 3.61. With all due respect to Liverpool, Arsenal should be able to win this game 2-1 easily. In Play Special Offer Bet365 Sports is covering all of the Premier League's best this season and you can bet that tonight's huge match is on the minds of millions of punters worldwide. The UK Sportsbook is convinced that Arsenal will win at 1.75, while a draw is 4.00 and a Liverpool win is 5.00. Tonight's pre-match betting will be rewarded with a free In-Play betting opportunity. Simply cast a pre-game and once the game begins, you'll be able to get a refund of up to $50 for an in-play market for the same stake.  

US Fantasy Hit DraftKings Receives UK License

The biggest online betting phenomenon in America has reached the shores of the UK. Confirmation After filing an application for licensing in June, DraftKings confirmed reception via press release Monday morning. The new license allows for DraftKings to provide “Gambling Software” and “Pool Betting,” at the now officially active site DraftKings.co.uk. International Offices The release further reveals that DraftKings “expects to be operational in the U.K. in the fourth quarter,” meaning DraftKings will have a site in London by the end of the year. Expansion Management Named to manage the DraftKings expansion is Jeffrey Haas, the newly appointed Chief International Officer. After announcing his departure from bwin.party as director of poker last month, he had to land somewhere. DraftKings CEO Jason Robins lauded the UK expansion as “a milestone moment” in the growth of his company, promising additional sports to the global audience. He further welcomed this opportunity as a chance “to forge new partnerships with leagues, teams and media outlets” according to the same model that made the company so successful in the United States. Of his own new position, Haas further stated that “DraftKings is well-poised for explosive growth internationally, and I am excited to lead their expansion efforts.” The fact is the wildly popular daily fantasy sports leagues in America are rapidly gaining traction worldwide. The New Category of Play The specific category name will be Daily Fantasy Sports, and the UK license cannot be seen as anything other than a major opportunity for the fantasy sports industry to reach Europe, and join the vibrant sports betting that already is in place. Fantasy sports has already gained traction at sports books with European hubs such as bet365 Sports. The arrival of DraftKings will without a doubt usher in the mainstreaming of fantasy sports to Europe for sure. More DraftKing Expansion in 2016 The press release also announced added plans for 2016 to launch into the rest of Europe, as well as Asia Pacific and Latin America.

Aristocrat Expands Mobile Reach with New App

Innovative online game supplier Aristocrat is expanding its mobile reach with a new app, signaling the arrival of a new player in the competitive online gaming supply market. Heart of Vegas Developed by Aristocrat subsidiary Product Madness, the new Heart of Vegas app features eleven popular land-based slot titles redeveloped as free-to-play online slots, with more set to be added shortly. Heart of Vegas is built upon multi-platform architecture that affords customers the use of a single player account across all platforms, including Facebook, iOS and Android. Aristocrat chief digital officer Craig Billings prioritized the importance of social and mobile gaming in Aristocrat's expansion strategy in expressing his delight at adding Android users to the “broader Heart of Vegas ecosystem.” A rapidly rising force in the social casino app sector since its launch in July of 2013, Heart of Vegas ranks among the top fifteen grossing US apps and among the top five social casino apps. Course of Expansion Aristocrat is following a prescribed course for effective expansion online: Heart of Darkness games hit Facebook in 2013, and expanded to an iPad version a little more than a year later. An iPhone variant was launched in April. As of August 17th, Aristocrat Technologies has made the Heart of Vegas mobile application downloadable on Android. Now Android users will be able to play Aristocrat games already available in online casinos such as bet365 Casino and Video Slots Casino. Welcome New Entry The rise of Aristocrat is a reminder that the robust and competitive online gambling market welcomes new entry, and embraces technological partnerships to benefit the users. Social casino apps are becoming more prevalent in today's online gambling markets, with operators and software developers trying their hands at the field. It will be interesting to see how Aristocrat's new product fares and what else it will bring.     

New Research: 1 out of 10 Adults Will Gamble Online By 2019

New research on the prevalence of online gambling has come out with some surprising results: 1 in 10 adults around the world will have engaged in some sort of online gambling by the year 2019; in Italy and the UK, the numbers will be nearly 5 in 10 adults. The research, conducted by Juniper Research, claims that these large numbers will be the result of people moving away from traditional gambling (such as purchasing lottery tickets) towards online and mobile channels. The rise in online gamblers will also be fueled by the increasing liberalization of European and American markets, which will make online casinos and sportbooks more accessible. US Statistics The same research that predicts soaring numbers of online gamblers has also shown that a number of licensed companies in Delaware, Nevada and New Jersey have seen an increase in revenue over the past two years. As of now, the three states listed above are the only states in which online gambling is regulated and legal. Other states, such as Pennsylvania and California, are considering it, but the opposition has made proposed bills come to a standstill. Americans who wish to gamble online can do so at offshore sites such as TopBet and Bovada, and it is not surprising that these sites receive heavy traffic on a regular basis. EU Key Players Over the past few years, the EU has been seeking to regulate online gambling in a uniform manner for EU members. But Juniper Research’s study has shown that the EU’s latest initiative on AML (Anti-Money Laundering) may end up leading to the exiting of key operators due to complicated licensing procedures and high taxes. For example, both Playtech and Mansion, two big names in online gambling, stopped offering services in Germany earlier this year, and William Hill recently left Portugal due to high taxation. If the EU continues in its taxation rate, other key players will leave as well, the research cautions. 

Champions League Qualifiers Second Leg: Monaco vs Valencia

Simply brutal, would be a way to describe Monaco's defense in the first leg of their Champions League qualifier after they lost to Valencia 3-1. Now they need to come back and win by two goals, while not conceding a single one in order to salvage their Champions League hopes. Leonardo Jardim, not a man of many words was upset with his team's performance at Mestalla and hopes they can turn things around. "We need to turn the score around," Jardim related. "We need to produce the perfect game or we will have to be better than them." Monaco is plague by an even bigger issue than just their weak performance on the pitch. They have a team that can be bought out at any time and they have not been able to hold on to their valuable players. A loss for Monaco tonight will put even more constraint on the team, as they will not receive the budget, nor the prestige and fan following that teams in the Champions League receive. Valencia is an amazing team no matter if they are at home or playing as the visitor. Goals by Rodrigo, Parejo and Feghouli gave the Italians more than enough to control the first leg and they are at full strength tonight. Bet365 Champions League Betting Bet365 Sports has a ton of attractive betting markets for tonight's match and punters can register, or login to make pre-match bets before first touch. Punters have great odds for Valencia at 3.50, while Monaco are favorites at 2.20. A draw could very well be the best bet at 3.50, but my money is on the visitors. There will also be live in-play markets throughout the 90 minutes so be sure to check back with bet365 to get in on all the action. The game will be hot and so are the bets.  

Playtech Moves Forward with Identity Protection and Payment Services from GBG

With the expansion of online gambling, the need to for effective data protection expands as well, and the advancement of technologies demands many solutions for a growing market of consumers. Identity Solution To this end, online casino games provider Playtech has retained identity intelligence specialist GBG for a full range of identification and verification solutions. The new agreement provides Playtech licensees with global ID access verification through its IMS platform. GBG Gaming Head Peter Murray said that the deal would allow a number of Playtech operators to perform instant identity certification across more than 4.3 billion individuals around the world. Murray asserted his company's commitment to meeting the needs of the gaming sector in which operators are “keen to build an environment of trust that protects both player and business.” The trust is reflected in metrics such as player acceptance rates which cites at as much as 23% when “instant, robust ID verification is embedded into the onboarding process.” Shareholders Approve Plus500 Deal Meanwhile, Playtech shareholders have voted to uphold the previously announced £459.6 million (€652.1 million/$719.7 million) acquisition of spread betting company Plus500. This conforms to last month's confirmation that Plus500 shareholders had voted to accept the offer, and keeps the deal on track to finalize by the end of September. Playtech shareholders confirmed their support at the company's Annual General Meeting last Wednesday. The completion of the acquisition is still subject to regulatory approvals, as Playtech continues is expansion. It remains to be seen how this move will affect Playtech's services in the financial betting sector.  Buy Rating In other Playtech news, investment analysts at Canaccord Genuity had the company's "buy" stocks restated. The GBX 1,065 ($16.69) price target on the stock went up from GBX 950 (14.89$).  All Systems Go The GBG deal can only provide more confidence to Playtech shareholders, partners, clients, and customers. It'll be interesting when players at Playtech casinos like Video Slots Casino, Omni Casino and 7Regal Casino start seeing results of these moves. 

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