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Hot as Hades Set to Scorch the Summer

The newest title that is set to be released by online gaming giant Microgaming is going live at BETAT Casino. The new 5x3 reel, 20 line video slot takes its storyline from the outrageously popular Greek Mythology stories. Hades, the God of the Underworld is brought to the small screen featuring his red-hot flaming hair and devious grin. The style is fresh and playful and bound to win over a lot of players in the summer heat. The game is an adventure to Mount Olympus and with tons of winning opportunities for lucrative cash. There is a Free Spins feature and a multiplier, as well as scatter symbols and more. The Free Spins are triggered at random and players can get five free spins on three held wilds. Three or more of the games scatter symbols will trigger the Quest for the Crystal Helm, which could give you up to 100,000 coins. Greek Mythology Adventures Outsmart Medusa and take the adventure to its highest peak, while doing battle with Poseidon and Zeus. The game is full of mini movies and 3D graphics that are sure to please. The game is designed incredibly well and even its soundtrack is stellar. Hot as Hades is set to be released on July 8 at for Download or Instant Play.  “We’re very proud of our Hot as Hades slot. We’ve combined a popular theme, the highest quality design work and a perfectly balanced slot engine to create what we believe is a flagship game," related Mike Hebden, Head of Casino Games at Microgaming. "After months of hard work, we’re incredibly excited for the game’s launch and we hope our operators’ players enjoy playing the game as much as we enjoyed creating it!” Additional Releases On the same day, Microgaming is releasing three more titles. Chainmail has been updated to HD quality and for mobile gamblers, Party Island and Supe it Up are being released.  

Playtech Capturing Virtual Sports Footage at Warner Bros

News has reached the press of Playtech’s decision to book three weeks with a Warner Bros studio to record fresh footage to enhance its virtual sports betting experience. Playtech had revealed virtual sports back in February, but the Warner Bros filming began just a few days ago at the start of July. Playtech’s revealed that a new version of its football simulation would be released, alongside other virtual sports, on desktop, mobile, and retail platforms. A number of other virtual sports are currently available at participating sites, with examples including horse racing, tennis, basketball, cycling, and greyhounds. Virtual sports enable bettors to place wagers on simulated games that have been developed using motion capture technology normally associated with blockbuster Hollywood movies. Thanks to the realism of motion capture technology, bettors can now seek out a realer than real virtual sports experience. Playtech Investing Heavily in Virtual Sports Playtech has spared no expense in developing its virtual sports platform, having ensured that customers can bet in play while listening to commentaries performed in their local language. That expansive approach to developing the platform could help to blur the lines with real-life sports betting for some customers. In performing the motion capture with Warner Bros, Playtech called upon the services of professional athletes as part of a drive for authenticity. Having such a refined offering gave Playtech the confidence to declare at ICE 2015 that it would deliver the ultimate virtual sports experience. A few months later and it would appear that Playtech is still prepared to go above and beyond for virtual sports. Championing new innovation for the benefit of the customer is certainly admirable, but can virtual sports every really take off next to genuine sports? Looking at Playtech powered sportsbooks at operators such as Winner Casino, it feels that this new discipline certainly has potential.

The First Ashes Test Tees off Today: England vs Australia

The atmosphere ahead of the first Ashes Test was relaxed on the England side, as the players kicked around a football at yesterday's practice. They are happy to be on familiar turf in Cardiff, a pitch known to be spin-friendly. Australia are the current test holders going back to 2013-14, but that could easily change with the first match in Cardiff. The last Ashes was a whitewash in favor of the Aussies and England is set on revenging their loss. England Captain Alistair Cook is focused on getting their 32nd win and equaling the all-time series at 32 apiece. England are also coming off great outings against New Zealand in the ODI and Twenty20 earlier this summer, but the heated rivalry against Australia is a matter of pride and competition will be first class. The Australian team are no pushovers and as history has shown, the home pitch advantage is not the "hear all end all" when it comes to cricket. Expect to see a tough test and great play from both teams. In-Play Cricket Bet365 is offering punters interested in getting in on the interactive betting action to do so with their In-Play service including markets like Next Man Out, Top Batsman and Next Over Runs. Playing In-play is the highest level of competitive sports gambling and although challenging, there is lucrative cash to be won. As always, new players are eligible for the 100% match on first deposits up to £200 and a number of other special offers just waiting at the famed UK sportsbook. In addition to the In-Play markets, punters are welcome to select as many of the pre-match markets available. There is a wide range of competitive odds and numerous chances to win. Whether England is your team, or you place your bets with Australia, you cannot win if you don't opt in.  

Wimbledon Quarter Finals: Eight remain on the men's side

The most important tournament on the ATP tour is now in the Quarter Finals and the field has been sliced down to the last eight players on the men's side. The last sixteen are the cream of the crop and action will only get better from here on. Matches begin at 13:00 today but the online betting markets have been open for some time now. The odds are as competitive as the tournament with lucrative cash waiting to be won. Centre Court There are two matches to start the day featuring four of the top names in men's tennis. Canadian Vasik Pospisil vs UK hopeful Andy Murray and number one ranked Novak Djokovic vs Marin Cilic. It is clear who the favorites are in both games, but both Andy Murray and Novak Djokovic have been pushed hard so far and we could be in for some surprises.  Prediction Murray should be able to handle Pospisil, but expect the Wimbledon champion to lose a set before taking the match. Murray wins. Court 1 On the other side, French star Gilles Simon takes on Swiss legend Roger Federer. Federer looks to be in top form and it will take Simon the match of his life to move on to the Semi Finals. Federer has the record for most semifinals appearances at 44, which will surely be in the back of Simon's mind. Roland Garros winner Stan Wawrinka goes to battle against surprise Quarter Final player Richard Gasquet. Wawrinka is determined to reach the Semi Finals and he has not been fazed by the competition thus far.  Prediction Expect the favorites to make the Semi Finals, with an all Swiss Semi Final to take place. Both Federer and Wawrinka will win. Wimbledon Betting Cilic needs a miracle at 9.00 to beat Djokovic at 1.071, while Murray has the edge (1.030) over Pospisil 15.00. On Court 1 it's Federer's game at 1.10 to Simon's 7.00, while Gasquet is only a few points behind Wawrinka at 2.75 and 1.44 respectively. bet365 is offering those lines and dozens of additional online betting props across the Wimbledon board, including special offers on all matches.

Betradar Launches The First Ever Virtual Basketball Betting Product

Leading software provider for some of the biggest online sportsbooks in the world, Betradar, has announced that its offer will now include a virtual basketball product where punters will be able to place bets on a large selection of games. This makes it the first official large-scale virtual basketball betting league and it has been designed to look highly impressive, while providing different wagers and lines. 8 Matches Running Every 4.5 Minutes Online players will have a lot of options to enjoy as the product is based on a league format and has 16 teams competing for the trophy. Since everything is made to take place very quickly, there will be a total of 8 matches running at the same time every 4.5 minutes and this results in 2,400 fixtures each day for punters to choose from. Betradar will use a very realistic feed to provide the betting lines and make the experience as similar to the real thing as possible. This includes live scores, statistics and tables and the only difference is that new games take place a lot more often and there is no need to wait for days between events. The project was created by using more than 100 cameras to captures every move of the players on a full basketball court. Virtual Sports Worth Billions The virtual basketball sports betting product now joins the already impressive collection of options provided by Betradar, making it the fifth product on the list. More than 70 operators, including household names like bet365, have included Betradar Virtual Sports since its launch in 2013 and this generated more than €1 billion in turnover a year. More and more players are enjoying the fast pace of betting on virtual sports and the thousands of options every day really make for a great selection that makes sure the action never stops. Online sportsbooks are of course meeting this demand and provide lines for virtual sports around the clock, including football, horse racing, tennis and dog racing.

Ladbrokes Exits Denmark As Merger Talks Continue

Unable to integrate into the Danish market effectively, Ladbrokes is pulling out. Danish Operations Cease The bookmaker confirmed the decision via a statement on the soon to be terminated Danish version of its website, giving Danish players a window until July 31st to withdraw the now unplayable funds in their accounts. New Danish customers are now unable to sign up for Ladbrokes, and no more bets will be accepted by Ladbrokes from Danish players at all. Unconfirmed speculation is that revenues were falling too far short of profit goals. Whatever the reason, Ladbrokes has its attention elsewhere right now, as talks with traditional rival Gala Coral about a merger are heating up, so struggling in a new market has no appeal for the bookmaking giant. Merger Priority The competitive move for most iGaming providers feeling out different regulated markets is to hedge their risks by merging with competitors. In effect, regulation is a greater hurdle to overcome than market competition these days, so Ladbrokes like others may be seeking to strengthen its infrastructure before extending into unpredictable newly regulated markets, keeping in mind that each new market represents its own set of rules, taxes, and licensing. Ladbrokes and Gala Coral have openly confirmed ongoing merger talks between the two, regarding a possible deal that would include the integration of Gala Coral-operated Coral Retail, Eurobet Retail as well as Gala Coral's online businesses. Issues still remain regarding a final price and the integrated senior management structure at the top of the proposed diversification under current Ladbrokes chief executive officer Jim Mullen. Combine Forces to Sustain The deal is part of Ladbrokes increased strategic focus on building its digital scale and corporate sustainability. Ladbrokes is just one of many iGaming operators undergoing or exploring similar deals for organizational evolution and sustainability across the diverse and multiple channels that newly regulated markets proliferating globally represent.

Foxium and Odobo On HTML5 Journey Together

In a recent agreement, Odobo looks to improve its modern casino game collection even further with additions from Foxium. The feature-rich HTML5 games are quick to stand out with their many functions and unique styles and according to reports, the plans for the future are based more around social gaming in order to improve the experience for the players. Moving online casino games forward Foxium is fairly young in the industry but the team is very experienced and the creation of modern games for online casinos is the main goal. The partnership with Odobo provides access to its already proven platform and thus allows easier ways to distribute the games, improve them and resolve any issues which might appear. The content is what matters the most when it comes to games from Foxium and the process of building the portfolio has already begun. Big Time Journey The first release is a slot machine called Big Time Journey that presents great looking graphics and some interesting features. The theme doesn’t remain the same throughout a gaming session and will actually change while presenting new time periods with different collectable artefacts and more. Alongside the five reels, there is an animated character that of course will move through the periods and change a bit, starting from 1930s London. Free spins can be won when jumping in time in each of the five periods or by getting power gems and artefacts in the new worlds. A total of 23 achievements can be unlocked with the help of the time machine slot. There are also wild symbols on the reels that will substitute for regular icons to create winning combinations more easily. Since the game was designed in HTML5, it can be easily played from mobile devices as well and is compatible with Android, iOS and Windows smartphones and tablets.

Evolution's Live Dealers Now in Belgium

 The Belgian Regulation Evolution has arrived. Evolution Live Dealer The Evolution Live Dealer studio is now live at Casino de Spa, Belgium, as a result of compliance with new Belgian regulation. Leading Live Casino provider Evolution appears primed to dominate the Belgian market after signing agreements several A-Licence holders in Belgium, who all plan to stream online Live Casino to Belgian players online from the Casino de Spa studio in Belgium. The studio is being set up in the Pink Ballroom. In this historic venue dating back to 1763, live tables will be on display to attending players. Big Name Providers Among the providers set to stream live dealer Roulette, Blackjack, and Auto Slingshot Roulette include the big names such as bwin and unibet. Evolution has signed an additional deal with leading class B provider Gaming1. The second Tier provider signed to stream Auto Slingshot Roulette from the Pink Ballroom as well. Live games from the Casino de Spa will be streamed by all operators from shared tables on a daily basis. The native speaking Flemish and French dealers will meet the compliance requirements the Belgian Gaming Commission (BGC), with all regulated games available via desktop, tablet and smartphone. The total number of Evolution studios now grows to five, with Evolution Gaming CEO Jens von Bahr trumpeting the competitive edge which all licensees benefit from in Evolution's regulated markets, as an essential component of the Evolution strategy of “delivering customized streaming solutions to meet the needs of licensees and regulators.” Cost-Efficiency and Engagement Von Bahr also praised the cost-efficiency of the Casino de Spa for operators, while CEO Circus Group and Casino de Spa owner Emmanuel Mewissen expressed his company's delight at the opportunity to work with Evolution Gaming, furthering his own company's track record of innovation at Casino de Spa.

Wimbledon 2015 Semi-Final Preview: Murray v Federer

Andy Murray is the home-crowd British favourite, Roger Federer the Wimbledon Darling. Murray is bidding to win only his second Wimbledon title, while Federer is bidding to claim a record eighth title. The only way this matchup could be any grander is if both were meeting in the final instead of the semi-final. Nevertheless, tennis fans are right to expect a monumental encounter on Friday. Murray has largely impressed during Wimbledon 2015, only dropping two sets en route to the semi-final. But Murray does not have happy memories of playing Federer, having lost to the Swiss icon in the 2012 Wimbledon final. And Murray will be entirely aware of Federer’s brilliance in reaching the semi-final, losing just one set and one service game. Analysis from a Former British Number One Former British number one John Lloyd has been impressed with Murray and believes the 28-year-old Scot will win the tournament. Lloyd provided supporting analysis to the BBC, explaining that Murray has been doing enough to win and that he has enough energy left. Lloyd believes that there is a lot left to come from Murray. Despite admitting the current brilliance of Federer, Lloyd is resolute in his belief that Murray will win. However, Lloyd would be wise to consider that Murray has lost his last three encounters with the Swiss. Also worth considering is that Murray has not won a major title since Wimbledon 2013, which will also play on his mind. Odds at bet365 Ahead of the semi-final, bet365 has Andy Murray to win at odds of 1.80. In contrast, Federer is slightly better value at 2.00, at least paying out evens on a victory. Comparatively, the other semi-final between Novak Djokovic and Richard Gasquet sees the Serb enter as the overwhelming favourite at 1.062. For punters following the Wimbledon as it heats up, bet365's Tennis Accumulator Bonus offers a 50% bonus on accumulators, so don't forget that on your bet. 

The Ashes 1st Test Third Day: Will Australia Stand up to England?

It's the third day in the first Ashes test at Cardiff and England has got Australia on the run. The Englanders have been dominating the pitch at Cardiff along the first two days, pushing the Aussies to the very edge. Australia could be facing a formidable first-innings deficit if they don't seriously step up their game today. Australia finished 5-264, trailing by 166 on England's first innings total of 430 at the third day. Moeen Ali – The Main Man Batsman Moeen Ali has risen up as the main figure in yesterday's game, where he delivered an MVP performance striking a rapid 77 to bring England's first innings to 430. Ali has certainly proved any of his doubters wrong, as it wasn't clear whether he or Adil Rashid will take the position prior to the Test. Given his powerful performance, Moeen Ali is a prime choice for individual bets – will he outdo himself today? All Pressure on Australia And so it is – the Aussies are under intense pressure after two days and it's not looking good. The Aussies were shooting reckless shots one after another, and their performance stood in stark difference compared to the discipline England has shown. Many in the land down under are now directing their hopes and thoughts to one man: Shane Watson. The batsman seems to have went down from his prime, but today is his golden opportunity to shine. The third day is critical for Australia – they have to inch closer to England for the ability to apply pressure on England in the third innings. In-play Betting Online sportsbook bet365 Sports is delivering full coverage on the Ashes with a wide range of bets punters can place as the action takes place. Will the Aussies stand to the challenge and justify their ICC position? Tune-in bet365 Sports today with a cold drink and catch this splendid game of world-class cricket to find out!

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