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After a partnership signed with iSoftBet, today it was announced that developer and supplier of iGaming content Pariplay has become a development partner in Microgaming's Quickfire platform. Pariplay's Titles on Quickfire Pariplay's titles will become available on Quickfire with a focus on its online scratch cards, but players can expect to see the company's well known slots and instant-win games as well. Commenting on the new deal, Pariplay's General Manager Adrian Bailey said that the company is excited about the partnership with diversifies the FUSION network; Pariplay's portfolio will be expanded to new global markets with the Quickfire platform being available on over 400 brands. On the other side of the partnership, the head of Microgaming's Quickfire Tom Chamberlain said: "Having content from a range of development partners is a core strategy for Quickfire, providing our operators with the very best gaming content available through one single integration. We’re thrilled to be extending our already strong relationship with Pariplay. Their games are a fantastic addition to the platform, and we look forward to working with the Pariplay team long into the future.” Agreement with iSoftBet In other news, iSoftBet signed a strategic integration agreement with Pariplay to serve iGaming operators, land-based casinos and iLotteries. Reciprocal Agreement According to terms, iSoftBet and Pariplay will distribute each other's content through their respective content aggregator networks, Game Aggregation Platform (GAP) and FUSION. Combining Portfolios The new partnership will bring iSoftBet’s entire selection of online and mobile casino games to operators integrated with Pariplay’s FUSION network. This will feature branded online slots from iSoftBet include branded based on hit TV shows and Hollywood movies such as 24, Beverly Hills 90210, Basic Instinct, Rambo, The Warriors and the recently launched title Platoon Wild. Slots The array of cutting-edge original slots that the innovative iSoftBet offers today include slot titles Spin Or Reels, Cloud Tales, Mega Boy, Luxury Rome HD, Astro Magic, and Neon Reels. The deal also calls for iSoftBet to offer its vast portfolio of table games, including American Roulette, Roulette 3D, Punto Banco, and Blackjack Multihand VIP. Pariplay Offerings Pariplay has developed to this point over 100 branded and proprietary online slots, instant win and scratch card games which will now be available to operators through the iSoftBet aggregator network. Pariplay´s branded slots include Atari Black Widow, The Three Stooges, and Las Cucas Locas. Pariplay´s instant-win titles to be offered include Atari, Asteroids, Tiki Madness, and Arctic Madness, along with Pariplay online scratch cards leading with Star Raiders and Zodiac Fortune.
Israeli company Optimove, one of the leading Customer Marketing Clouds, entered a partnership agreement with the internet tech giant Google. Integrating their technology with DoubleClick by Google, the company aims to achieve better customer engagement as well as much higher retention rates using highly personalized ads dispatched via various Google media platforms. Individual Approach to Increase Advertising Effectiveness In the PR announcing the integration, Pin Yakuel, CEO of Optimove, emphasized that the biggest challenge for those running paid advertising campaigns has been determining customer groups to include in specific ad campaigns. Furthermore, tracking and constantly updating lists of audiences is a comprehensive task which will be significantly facilitated using the Optimove's technology. The information gathered using the platform will allow for granular marketing strategies, targeted at much smaller groups based on their online activities. The data is constantly updated in the Optimove's system, providing clients with the most recent and relevant info. The Optimove's success comes largely due to their experimental approach to marketing. Every campaign is conducted as a sort of an experiment, where all gathered information and feedback is analyzed in detail and used to improve future campaigns. The company integrated with Facebook Custom Audiences in 2014 and that integration proved a great success. Personalized Ads in Online Gambling? This type of approach to marketing and customer retention is something online casinos would be particularly interested in as it would enable them to not only target their ads but to also measure their effectiveness. At this point in time we can't say with certainty what the integration will look like but Optimove is on the rise and they will certainly not back away from a challenge. The company already cooperates with some of the gaming giants like Caesar’s Entertainment, Amaya, and Zynga. There is no doubt that these Optimove’s business partners will be finding ways to profit from this latest strategic deal with Google.
When Yggdrasil drops a new game you can be sure that it will be a popular addition to their already amazing gaming suite. Well Big Blox is out now and it is already creating quite a good buzz. The new video slot features 243 ways to win and uses 5-reels on 3-paylines. Dat African Vibe The Big Blox theme comes to us with an African vibe. The reels are designed with different masks each with facial expressions of traditional masks from African tribes. The game does not feature any special bonus round and it is fairly straightforward, which is refreshing in today's industry where new games often offer bright lights, but substandard gameplay. Big Blox offers excellent gameplay. 243 Ways to Win 243 ways to win is one of our favorite types of slot games and Big Blox is a good example of how it should work. Reminiscent of other slot games, Big Blox has Wild symbols, which can be the best way to win big jackpots. All symbols can turn up in the Big Blox even the more lucrative paying ones. The game is entertaining and should be on your 'to play' list for this month. Upon release, video slot games have been known to payoff big so the sooner one plays the better. Yggdrasil casinos like the aforementioned will be the first operators with this highly-anticipated game and new players will be able to try it out in the coming days. Big Blox will certainly be one of the hottest Yggdrasil releases of 2016 and there is no better time to try it than during its release. Don't let the jackpot go to someone else and play Big Blox at Cherry Casino, Mr Green Casino or Video Slots Casino in the next few days.
Scandinavia-based gambling group Cherry AB has completed an August 2016 acquisition that will see the company’s Game Lounge Ltd affiliate network expand into the UK and Germany. Fundamentally, the agreement entitles Game Lounge to purchase the essential assets of an affiliate marketing company called Interclick Ltd. Profits Expected in 18 Months To conclude the deal, Game Lounge will transfer $1.5 million in cash, with the affiliate specialist foreseeing profits inside of 18 minutes. Following the deal, Game Lounge revealed that it expects to increase its annual revenue by €1.3 million, while €1 million is the estimated earnings before, interest, taxes, depreciation, and amortisation (EBITDA). The driving factor behind Cherry’s acquisition was the desire to expand the gambling group’s reach beyond Scandinavia and into European markets. Having worked in the UK and Germany for some 14 years, Interclick has established a network of 40 gambling domains that will immediately increase Cherry’s European portfolio. Game Lounge Eyes Expansion Cherry’s last major expansion into the affiliate market came in 2015, when the Scandinavian gambling group purchase a 51% stake in Game Lounge. After opening for business in 2011, Game Lounge amassed a network of affiliate sites through Finland, Sweden, and some other countries in Northern Europe. Altogether, Game Lounge is responsible for igaming brands in 10 European jurisdictions, with company founder Jonas Cederholm still serving as CEO. In addition to the UK and Germany, Game Lounge has aspirations for the international expansion of its affiliate network. Asia, in particular, will raise new opportunities for Game Lounge. At present, Game Lounge is heavily focused on working with Scandinavian igaming brands, including the likes of Svea Casino, Suomi Automaatti, Netti Kasino Vertailu, and Mr Bet. The same can be said for Cherry, which is responsible for overseeing the operations of Cherry Casino, Euro Slots, Euro Lotto, Nordic Slots, and Spille Automater.
One of the biggest PGA events of the year is just about to tee-off from Farmingdale New York at the Bethpage State Park - Black Course. The stars of the circuit are out in full swing and looking to get their cut of the $8.5 million purse at stake. The Barclays is an exciting 4-day tournament over a difficult course, but in the past the sport's best have been able to shoot relatively low-scores even with the deceptive greens. The big story for this competition is that whomever wins is pretty much guaranteed a spot in the Tour Championship, which takes place three tournaments from now. That is a lot of pressure for those on the bubble and if players have low FedEx Cup points, they should be focused on taking top spot in Farmingdale. "Everyone's got their mind on East Lake," said Justin Rose in an interview a couple days ago. "Everyone knows how the FedExCup is structured. Everyone knows they are in the top five going into The Tour Championship, you've got that opportunity to win it. So everyone's vying for position now." Last year it was Jason Day that won first place, but the last few years have seen Hunter Mahan, Adam Scott, Nik Watney and Dustin Johnson win respectively. It should be a great four days of golf to watch and punters have a ton of odds to choose from at bet365 Sports. Live Odds and Outright Wagers bet365 Sports offers punters a lot of choice when it comes to Golf. This is definitely the same for the Barclays. Out in front to win the tournament is Jason Day, defending champion at 8.00. He is followed closely by Dustin Johnson at 10.00 and Rory McIlroy at 12.00. Henrik Stenson is in fourth place at 13.00 and Jordan Speith is right there at 15.00. The odds jump from 23.00 to 36.00 amongst players that have a decent chance of winning, but it will most likely be one of the tour leaders taking the top prize in this one.
Nintendo’s Pokemon Go took the world of video games by storm this summer. Inspired by the popularity of this title, 888sport has unveiled a similar game aimed at those who love football. The Free Bet Hunt mobile game takes geo-targeting to the next level and will be available exclusively to English football fans. It will be available at both Premier League and Championship features starting the season. Search for Free Bet Offers near Stadiums The game mechanics of The Free Bet Hunt game bear many similarities to Pokemon Go. Football fans will have to leave their homes and go to local stadiums in their quest for free bets. Birmingham City, Brentford, Nottingham Forest and Preston North End fans can consider themselves lucky. These teams are sponsored by 888sport and that’s why the free bets will be available next to their stadiums’ location. Participants will be notified about the location of free bets, as they will appear on the map. The bookmaker has announced that even those who don’t watch the games from the stands will be able to collect the free bets. This is possible due to the fact that these bonuses will appear outside stadiums, rather than on the premises. An Interactive Way of Betting on Sports The Free Bet Hunt mobile game should appeal to both fans of video games and punters. The latter will be able to bet on their favorite game in a more interactive way and without spending real cash. 888sport promises to come up with more initiatives of this type that are supposed to make sports betting a more immersive experience. For the first time, fans will have the chance of making their bets around match days and also enjoy the thrills of a Pokemon Go-inspired game.
Recent years have seen many English Premier League clubs sign partnerships with sports betting and casino giants and West Ham United were one of the latest to do so as they signed their initial deal with Betway, one of the largest UK sports betting providers. Just this week, West Ham have announced an extension of this deal, set to last through the 2019/20 season and apparently worth more than any other commercial deal in West Ham history. The new deal comes at a crucial time for the club, as they move into the spectacular new London Stadium as a part of a major revolution of this UK sporting giant. Both parties have confirmed the deal, with representatives from both making statements for the press. The marketing director of Betway, Anthony Werkman, said for the press: “We are thrilled to renew our agreement with West Ham United and proud to maintain our close association with one of the most historic teams in English football, during such a hugely significant era for the Club.” West Ham United representatives sounded just as pleased with this new deal, as Vice-Chairman Karren Brady proclaimed: “We are delighted to extend our relationship with Betway, signing our biggest-ever commercial deal in the process. Our brand has grown faster than any other major Premier League club in the past two years, and an equally ambitious, forward-thinking brand like Betway wants to be associated with that success.” With strong presence across the European countries, Betway is one of the most recognizable online gambling brands in the industry, with over 1.000 employees and working licenses from all the major European countries. The deal comes as a part of a series of similar arrangements, with the likes of Tottenham and William Hill just recently signing quite an impressive deal themselves.
Bayern Munich couldn’t have possibly wished for a better opponent to face in the opening round of a new season. The reigning champions will take on Werder Bremen, a team that didn’t caused them any headaches recently and one that has a hard time defending against them. The visitors are hard-pressed to bolster their defenses, as they will come under heavy fire and will have to survive a 90 minutes siege. A Flawless Track Record for Bayern Munich One would have to look way back to find a match won by Werder Bremen against the reigning champions. Bayern Munich won the last 13 games and most of these were lopsided victories. Scoring goals has never been a problem for them and the home side will be aiming for another comfortable win. The starting formation will feature three strikers and an offensive midfield that contributes offensively. Bayern is undergoing a process of change after Guardiola departed for Manchester City. On the bright side, the new manager has so many quality footballers available that making the transition is an easy job. The Bundesliga matches are merely a warm-up for the upcoming Champions League fixtures and it’s vital for Bayern to kickstart the season with a victory. Storm Clouds Ahead for Werder Bremen The visitors have a few reasons to be optimistic ahead of this fixture, especially after recent results. The campaign of friendly games resulted in humiliating defeats and they were also eliminated from the German domestic cup. To make matters worse, the executioners were a team from the third division and not even one fighting for promotion. This is going to be a one-sided game with Werder Bremen defending for its life, while the home side pushes on from the first minute. Bayern Munich will come out firing on all cylinders, so it’s very likely that more than 3.5 goals will be scored. Bet365 offers odds of 4/5 on this market, but don’t expect them to last until match day.
In the wake of the winter Olympics, Russian authorities were counting on Sochi to turn into a prosperous region. Unfortunately, most of the Olympic facilities were left unused and the number of visiting tourists decreased sharply. That’s why Prime Minister Dmitry Medvedev has recently signed a resolution to create a gambling zone here. It will go by the name of Krasnaya Polyana and will cover the 165,000 m², more than enough for a major gambling complex. A Joint Venture with Sberbank The largest savings bank in Russia, came up with the idea of creating this gambling zone. In order to set it up, the authorities had to make sure that the document was in accord with existing gambling laws. Since 2009, it is prohibited to gamble outside territories that were specially assigned for such purposes. Betting terminals and sports books are the only accepted form of gambling, so Russians have few options. The Kransaya Polyana company is controlled by the Russian savings bank, the same that built the mounting ski resort called Gonraya Karusel. Now that the authorities gave their blessing and a major financial institution is behind this project, the future of gambling in Sochi looks bright. Potential Magnet for Tourists Sochi is a popular destination for tourists during summertime, with most of the visitors being Russians. Now when the classic traveling destinations for seaside enthusiasts are regarded as unsafe, the resort draws larger crowds. Sadly, once the summer season ends there are very few reasons for visiting this area. The Kransaya Polyana gambling zones should attract gamblers throughout the year and increase the number of foreigners visiting Sochi. This is not the only gambling zone established in Russia, with Altai Territory, the Krasnodar Territory, Primorye Territory and Kaliningrad being the alternatives. None of them however are as attractive as Sochi.
The wait is now over. Fantasy sports are coming back to New York through the wide gates as the recently enacted law allows for licensed operators to offer their services within the state. Five companies, including the market leaders DraftKings and FanDuel, have been issued temporary licenses by the New York State Gaming Commission. Brief History of Fantasy Sports in NY Since they have been first introduced in New York, daily fantasy sports garnered huge popularity with the audience. Two leading companies, Boston's FanDuel and New York's DraftKings, were growing rapidly, attracting more and more players with each day. It all came to a crushing halt in late 2015 when the New York's Attorney General Eric Schneiderman went after fantasy sports, claiming they were essentially another form of gambling. All forms of online gambling are illegal in New York. Although initially intent to fight the persecution, sites eventually gave in and left the market, with the stipulation they would be allowed to return once the legislation was passed. New Law Creates Regulated Market The bill to regulate daily fantasy sports in New York passed all the necessary procedures and finally arrived to the desk of Governor Andrew Cuomo earlier this month (August). Cuomo wasted no time signing the bill, turning it into a full-fledged law. The bill defines fantasy sports as a "game of skill," which makes all the difference in the world in terms of regulation. While finer details are still being ironed out, the law will ensure proper taxation and much needed customer protection which was non-existent in the unregulated environment. Five companies were given temporary licenses so they can set up the shop while waiting for further instructions. State officials in the know believe that the industry has a potential to generate $4 million income on a yearly basis. This money can be used to fund other important projects from the areas of health, education, etc.
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